GET TO KNOW ME
Hello, I’m Mei Ying, a Finance and Marketing student at Curtin University.
I have always had a passion to share things with others, thus as a social media influencer, it provides me with opportunities to share my experiences with others.
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I grew up on an island called Penang. I guess most of you have heard about Penang as it renowned for its delicious street foods. When I was 13, I have started to share about nice cafes and food in Penang on my blog. I gained about 300 followers on my blog. It might be a small figure when u saw 300. However, back in the day, achieving 300 followers on a personal blog wasn’t an easy task. With this little success, it really encouraged me to share more with my followers.
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I then continued sharing on Instagram (@snoopymui) which is my main sharing platform with followers nowadays. With starting to share small things and post photo on Instagram, I gained 32k followers on my Instagram account.
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It was initially a passion project which turned into a career. Companies started to notice my profile and they offered me collaboration opportunities. For instance, I have collaborated with skin care brands like origins and dr.wu. I earned extra pocket money from sponsorship, brand event launching and so on during school time. Through sponsorship from brands on Instagram, I realized that social media influencer might be a potential career path for me; thus, I am determined to pursue a successful career in social media.
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After I graduated from high school, I travelled to countries (Switzerland, New Zealand, Italy, Thailand, Indonesia, Singapore, Cambodia, Spain, Portugal). I also share my vacation tips and itinerary through posting photos on Instagram. The follower engagement rate has increased gradually as we discussed travel fun story to each other. Through this channel, I have met many new friends through and I really enjoy sharing my story with them.
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Now, my main collaboration is beauty and skin care brands. I strive to expand career to collaborate with travel brands as well. I decided I wanted to brand my profile as travel and beauty creator and continue to create content and work on social media in beauty and travel industry.
ACADEMIC EXPERIENCE
HIGH SCHOOL
(2009 - 2014)
I attended Sacred Heart High School in Penang. I joined several clubs and hold position in some of the clubs. I was a vice president of JCI Club and treasurer of Leo Club in my final year. Holding important positions in a club pushed me to become a discipline and good time management person. I learned how to divide time for study and club activities. As a result, I managed to score well (8As) in Malaysian Certificate of Education examination.
KDU UNIVERSITY COLLEGE
(2015 - 2017)
After graduating from high school, I pursued further study in KDU University College, Penang. I studied business course during my diploma life. I was a science student in the past 5years in high school; hence, it took me quite a lot of time to study business unit which is completely different from what I have learned in my high school. Eventually, I graduated with high distinction (3.74 CGPA).
In terms of curriculum, I was a student mentor for a year. I continue my passion for sharing; shared my study tips and techniques in order to assist new students. I used to share things on social media channel but I was given the opportunity to share things in person with students. As a result, I have improved my communication skills especially face to face communication.
CURTIN UNIVERSITY MALAYSIA
(2018 - 2020)
I pursued bachelor degree in finance and marketing in Curtin University Sarawak. This was also the first time I moved away from home and studying independently in a whole new environment. The whole experience shaped me to become more independent and mature person.
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I joined several volunteering events to enrich my university life and experience. I joined as a volunteer in community service, assistant house leader in indigenous culture experience, performer in mid-autumn festival and so on. I still believe in the importance of ‘sharing’; I appreciated how my seniors shared their experiences with me. With those events and club activities, I learned the event flow and responsibility as a volunteer and committee.
I received Curtin Malaysia Scholarship, dean's list for units and letters of commendation for my outstanding academic performance.
CURTIN UNIVERSITY AUSTRALIA
(2019)
With limited quota for student exchange program, I was glad that I have been nominated to study at Curtin University Australia.  I met a lot of international friends on campus and sharing our cultures to each other. It was a great experience in all ways – socially, culturally and educationally.
PAST EXPERIENCE
What I’ve Done
CREATIVE INTERN
I worked as a creative intern in the marketing department of Curtin University Malaysia. It was a 5 months internship. I have learned how to prepare a questionnaire, conduct testimonials, setting up an interview and shooting technical knowledge. Instead of sharing things to others, I learned to listen to others’ experience as an interviewer. I got a chance to be a listener instead of speaker. This was related to my social media influencer career because I learned to see things from my listener or followers’ perspective. It was also interesting to know how actually marketing department works. I have a clearer understanding toward marketing now.
BRAND COLLABORATION
When I first started, small Instagram business page sponsored me their products in return I have to review about the product. With these income from sponsorship, I started to invest more on creating a high quality of content. I bought a better camera for photo shooting and spend time on arranging my Instagram feed. Soon after, I have collaborated with beauty brands like Origins and Dr.WU, watches companies such as Klasse14 and Cluse and travel tools company like Vago. Collaborating with big brands provide me opportunity to comprehend more about a professional social media influencer role. I learned how to negotiate with brand and discuss about the procedure to deliver a quality content.
EVENT LAUNCHING
I first attended event launching in June 2019. It was an honor to be invited by HadaLabo (a Japanese skin care brand) for their new product launching. I was nervous as that was my first event as a social media influencer. I built connections with other social media influencers and had a deep conversation with them about social media industry.
