5 reasons why influencer marketing is important for marketer

Based on one study, 84% of global marketers planned to launch at least one influencer campaign (Lisk 2019). Influencers are people with large, engaged fans on social media channels. Brands identify the influencers who best reflect their brand image and appeal to their target market. Here are five reasons why influencer marketing is valuable for brand.

1) Rapid growth of social media

In this digital era, social media channels grow rapidly and since these platforms are where influencers mostly connect with audiences (Claesson 2018). Thus, influencer marketing is vital for a brand marketing strategy. According to Chaffey 2019, there are 3.484 billion social media users worldwide. With a high number of social media users, it provides opportunity for a brand to reach more consumers.

Swipe right to see my work collaboration:

2) High Efficiency

Influencer marketing is an efficient way to achieve marketing goals because influencing a smaller group of high-value individuals is easier than finding and connecting target market (Lisk 2019). Moreover, influencers help to solve two marketing challenges - content creation and distribution. Influencers help the brand to reach a larger number of consumers. For example, beauty brands collaborate with me in order to promote their latest skin care collection. This collaboration might be due to my followers are mostly female and they are interested in skin care products. Therefore, I am able to help the brand to connect with their target market efficiently.

3) Consumers trust influencers

Consumers trust the content and recommendations in influencers post. Based on Claesson 2018, influencers have a high power on affecting people buying decision. From an influencer perspective, I notice that many followers purchase the products that I have recommended. They purchase the products with my referral code which is provided by the brand. For instance, they mention ‘snoopymui’ and get a discount from the brand. Hence, brand is able to boost the sales via influencer marketing.

Discount Code Example: My previous work collaboration with a watch company

4) High engagement rate

Influencers spend hours on their online platforms and actively engaging with followers on their posts. With the high level of online activities, they know how to communicate with the audiences effectively. When influencer help a brand to promote, influencer’s followers will engage such as comments and share the post. As a result, it will increase engagement rate for the brand campaign. At the same time, it might also increase the brand’s social media followers.

Users forced to scroll through sponsored post on Instagram Home Feed

5) Ads Blocking Issue

According to PageFair, 615million people use AdBlock apps (Influencer 2019). However, people can't block an influencer’s post, even if it has a promotional nature. Furthermore, people are interested in influencer’s post content; thus, they are willing to read even it is a sponsored post. With a tremendous number of people using AdBlock apps, it is risky for a brand to invest money on ads. Thus, brand marketer should utilize influencer marketing as it can reaches the ad block generation. (Claesson 2018).

Develop influencer marketing campaign for your brand NOW !

It’s better late than never when it comes to adopting an influencer marketing campaign. It's time for brands to learn how to use influencer marketing to its true potential in order to drive brand awareness, leads and profit. 

References

Chaffey, Dave. 2019. Global social media research summary 2019. February 12 . https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/.

Claesson, Amanda. 2018. Influencer Marketing: 5 Reasons Why It Is Important For Your Brand. March 22 . http://duffy.agency/brandbase/why-influencer-marketing-is-important/.

Glambassador. 2017. What Is Influencer Marketing? October 17 . https://www.youtube.com/watch?v=fSaOmTqlyXQ.

Lisk, Jackie. n.d. Why Influencer Marketing? https://www.mediaplanet.com/cz/blog/insights/why-influencer-marketing.

Publicfact. n.d. What is Influencer Marketing and 5 Reasons Why it Works. Accessed 2019. https://www.publicfast.com/page-what-is-influencer-marketing-and-how-it-works.